You are probably familiar with the parable told by Jesus often called the Parable of the Sower; some prefer the title Parable of the Soils.
In either case you remember that Jesus discussed four types of "soil" that the good seed has planted with. The first two "soils" had issues that kept the good seed from germinating or if germinated, had no possibility of growth.
I would like for you to focus on the third type of "soil" for this discussion. Here is the discussion about this third "soil":
And the one on whom seed was sown among the thorns, this is the man who hears the word, and the worry of the world and the deceitfulness of wealth choke the word, and it becomes unfruitful. Matthew 12:22
Have you ever noticed how much the concept of fruitfulness is addressed in the Bible? It would seem that there are several levels of importance that apply to producing fruit in one's life.
"the worry of the world"
There exists many, many individual worries that this world offers for us to pick up. As sure as we let go of one, we will find another waiting for us. What is you current worry?
"deceitfulness of wealth"
Volumes could be written about this topic. In our society, wealth and the false security and tinseled pleasure that it promises yet fails to produce are the norm. Tragically, the Bride of Jesus has been duped into this scam too readily.
Here we must be very careful and very aware of our self-justification proclivity. It is so easy to look at those who seemingly have more and apply this statement to them. The honest truth is that this statement is true of all of us. Where is you security?
Fruitfulness is connected to hearing and living the Word of God. Undiminished by the worries and the deceitfulness of the false gods the faithful son or daughter lives a life that is a living testimony to God's splendor!
We cannot serve two masters! Joshua issued a challenge to his family: Choose this day who you will serve; as for me an my house, we ill serve the Lord!
Choose this day whom you will serve!